It allows you to monitor operational success with centralized information systems and improve customer experience, analyze KPI trends with detailed information on each customer journey stage and monitor every Mexedia ON solution through a single dashboard.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.