No healthcare company today can ignore the use of the latest technologies to ensure quality services in step with the times, starting from telemedicine, along with an increasingly personalised offer to support the patient throughout their entire clinical-diagnostic pathway. The same goes for pharmacies, which have always been a point of reference for citizens seeking assistance for small and large health problems.
A company's communication usually travels on several channels, in line with the multichannel – and omnichannel – logic that optimises the performance of each individual product. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.