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Alexa Skills & Google Home


Present in everyday life in millions of homes, Alexa Skills and Google Home are the most used Voice Smart Assistants. Google Home allows you to exploit the full potential of its search engine; while Alexa lets you interact with the Amazon cart.  

Channels to travel on

Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.

Voice Smart Assistants

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