Anyone looking to subscribe to a streaming platform knows how simple it is. However, this simplicity disappears in the subsequent stages if you need to receive detailed information about the service or help with solving technical problems. That's why it's important to establish direct, simple and lasting contact.
A company's communication usually travels on several channels, in line with the multichannel – and omnichannel – logic that optimises the performance of each individual product. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.