Mexedia ON offers administrations the possibility to provide timely information and updates; instead, it allows citizens to know the situation in real time and send their own reports, becoming an active part of the change: authentic sentinels of the quality of life in the city.
A company's communication usually travels on several channels, in line with the multichannel – and omnichannel – logic that optimises the performance of each individual product. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.