People expect more and more from the brand they choose. Banks are no exception, as an essential point of reference for those who live in the present and plan for the future, including ordinary and extraordinary expenses, financing and investments. A decisive factor for the growth of the banking system is therefore the ability to develop and enhance the customer base, building distribution platforms capable of offering low-margin but widespread products.
A company's communication usually travels on several channels, in line with the multichannel – and omnichannel – logic that optimises the performance of each individual product. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.