Nothing is more capable of uniting and arousing great emotions, of involving men and women, young and old, than sport. This sector, like others, is evolving with an increasing attention to people's habits and demands. Today this aspiration can be translated into action, thanks to the many tools that technology makes available within an integrated technological ecosystem like Mexedia.
A company's communication usually travels on several channels, in line with the multichannel – and omnichannel – logic that optimises the performance of each individual product. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.