The verified SMS service allows the recipient to verify the sender’s identity by displaying their name, logo and an authentication code. This is a valuable tool against scams, such as SMS that sometimes include a request for private information or links to dangerous sites.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.