Artificial intelligence combined with messaging allows brands to manage the simplest issues that don’t require human support, thereby saving on costs, without excluding the option to address more complex requests to operators.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.