More and more companies are offering their customers the opportunity to make video calls for a variety of reasons: from simple advice to technical assistance, up to signing contracts. To host these video calls, specifically created and appropriately branded web pages offer customers a reliable and recognisable space.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.