Sent at key moments in the customer relationship, transactional SMS represent a particularly important moment in the interaction. They are used in specific actions such as confirming an order, accepting a payment, confirming delivery of a shipment, confirming a reservation or as a reminder for an appointment.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.