Among the types of telephone numbers offered to companies, atoll-free number is universally recognised as the most effective marketing tool. Equally important are geographic numbers, both national and international, and added-value numbers dedicated to providing social, information, assistance and technical-professional advice services.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.