An exclusive service from Mexedia, the Meta-Centre creates branded immersive reality spaces for individual companies. These are real digital universes to give customers experiences with a high emotional and sensory impact, thanks to technological elements including video, virtual reality and augmented reality.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.