Marketing via SMS lets companies send users short text messages informing them about activities and interesting news such as promotions, discounts and limited offers. This is a particularly effective tool to encourage action and retain customers.
Each product travels on one or more channels, in line with the multichannel – and omnichannel – logic that optimises its performance. This approach involves an interconnected system between the various points of contact, with data transferred between the different channels and coherent strategies so that the customer has the same experience on all touchpoints.