Mexedia S.p.a. SB has closed the agreement with Gartner Inc., the
multinational strategic consulting, research and analysis company in the field of information technology. The Company will also launch Mexedia for the market positioning of Mexedia ON product.
To position itself as a market leader in CXPaaS solutions and establish itself as an authentic integrated ecosystem, Mexedia thus chose to rely on Gartner.The Company, with over 2,500 analysts, consultants and consolidated tools, will contribute in the coming years to translating the whole of Mexedia’s vision and execution capacity into reality.
The agreement involves support from Gartner, in the initial phase, on the areas that involve Market Research, Competitive Intelligence and Positioning and Segmentation. Thanks to the specific and unique knowledge of the reference players, competitors, potential partners and potential prospects, Mexedia will be able to maximize its work. At a later stage, this support will also be extended to other sectors.
Among the first objectives set are the validation of current technologies, the business model and the Go-to-Market strategy identification; the identification of differentiators and the choice of where to focus investments will follow. Together with Gartner, Mexedia will focus on Brand Awareness and Brand Visibility and then frame the possible Channel Partners.